LEOMO Inc. Announces SRM Strategic Partnership and Public Sales of the TYPE-R

LEOMO, the trail blazers in wearable motion analysis has announced a strategic partnership with SRM, the leader and industry standard in power measurement, and have made their TYPE-R device available for public purchase.

Boulder, CO USA & Tokyo, Japan July 2, 2017 —   LEOMO, developer of the revolutionary TYPE-R real-time motion analysis device,  has announced a strategic partnership with SRM, the innovator of the cycling power meter.

LEOMO and SRM will partner in the development of innovative cycling products aimed at helping coaches and athletes achieve their full potential by integrating power monitoring, real-time motion analysis, and cutting edge electronics to improve training and racing via improved efficiency, as well as potentially decreasing risk of injury associated with improper motion.

LEOMO will bring their high-tech electronics knowledge and novel real-time wearable motion analysis technologies to the partnership, and SRM will provide substantial experience in power and torque measurement coupled with cycling-specific electronics.

"We are very excited for this opportunity. SRM is a well-respected brand with vast experience and a deep history in cycling. LEOMO is a young brand, but our motion analysis  technologies are a perfect complement to SRM's power measurement capabilities. It is fantastic that our companies’ strategies align so well, and we look forward to a very successful ongoing partnership with SRM,” said LEOMO CEO Kunihiko Kaji.

LEOMO's TYPE-R will be available for sale to the public effective July 2nd. The TYPE-R will be priced at $799, and will be available through LEOMO's online store ( https://www.leomo.io/store). The TYPE-R will initially be available for sale in the USA with a target of global availability within the year.


LEOMO, Inc., founded by Kunihiko Kaji and Mistletoe, Inc. (President & CEO, Taizo Son) in 2012, is headquartered in Boulder, CO with a satellite office in Japan.  LEOMO's core business is to design and manufacture IOT devices and related services that contribute to advancements in sports. For more information, log on to www.leomo.io or join the conversation on Facebook, Twitter, and Instagram at @leomolabs.


SRM is the innovator of the power meter and forefather of scientific training and racing within cyclesports and triathlon. First introduced in 1987, the SRM power meter has been a staple in the Pro Tour peloton for decades. SRM is based in Jülich, Germany, with offices in Lucca, Italy, and Colorado Springs, Colorado, USA.


Jimmy Archer